Wednesday, March 17, 2010
Unni Krishnan, managing director of Brand Finance India, In comparison to international benchmarks for sporting business such as EPL which is valued at $12 billion the IPL juggernaut, in a short span of 3 years, is valued at $4 billion and has the potential to grow further.
A huge amount of intellectual property is being created by the complete IPL ecosystem, which sustained despite the economic slowdown, reflecting the exponential value of IPL and the brand potential in a cricket loving country like India and other global cricketing countries.
The value of the Indian Premier League (IPL) has doubled to a whopping $4.13 billion in 2010 from $2.01 billion last year. The individual franchisees have hit new high with Chennai Super Kings (CSK) moving up 4 places to take over the 1st position to be valued at $48.4 million.
One will see revenue from the IPL central pool stagnate or decline as more teams are launched and competition increases from all sides.